You do not thank them every time from then on if they're being nice. Wait, why don't you? If a friend of mine hurt me and then made an effort to be nice I'd absolutely want to Madden 21 coins tell them I appreciate their efforts. Positive reinforcement is a great thing. It helps humans behave better, who's to say it can't make a company act better also? If EA derived no benefits from"doing the bare minimum of human decency" then they wouldn't do even the bare minimum. It is worth rewarding them for it like it is well worth rewarding a problem kid for doing their best to get a day. EA (and people in general) shouldn't support black people for any reason beyond the fact that it is the right thing to do. Benefits come from good behavior, you shouldn't be on good behavior for the benefits.
After I visit EA donate to the causes or implement initiatives to assist out black developers or things of this type, then I'll praise them. We just should demand a higher standard and stop letting companies off the hook easily. I am of the mindset that offset culture is mostly bad and people should be invited to change and improve. But we should not let ourselves to be played by companies who are, at the end of the afternoon, looking to eliminate all obstacles in the means of getting our money. I've been burnt by false promises a lot of times.
Benefits come from good behavior, you should not be on good behaviour for those added benefits. And I believe this is the case even for people too: if you need a person to act in a moral way the best way to do that's to give them the right incentives and benefits to make behaving morally the greatest and most attractive solution for them. If you don't then your society will probably be unstable.This is where I see that this debate breaking down.
Corporations aren't people, they do not have any built-in moral instincts. Should they behave morally, it is because they benefit, there is no other motive. Either because there is pressure from their workers to act in a way consistent with the morals and beliefs of the employees, or outside pressure from consumers or governments. Once I see EA contribute to cheap mut coins madden 21 the causes or implement initiatives to help out black developers or items of this type, then I will praise them. We only should demand a higher standard and stop allowing firms off the hook so easily.